Let's call it Social Retail: Shopping Together, Alone.
Social retail is the latest technological twist on shopping. Harnessing the power of the collective to create better deals and make sharing part of the user experience, it's a mashup of social media and shopping.
First up, Charlotte Russe rolls out Shop Together app allowing friends to shop online together through synchronized shopping sessions. GNC and Lillian Vernon are also said to be using this technology.
Next up is eswarm which turns the idea of crowdsourcing around to amass a collective that bargains for better deals. Seemingly the place for for savvy deal seekers to gather, the real opportunity is for a supplier to move lots inventory fast. Not a bad thing in a down economy.