Social Media and Luxury Hotels. The Conversation Matters.
A recent article on Hotels Now reports that almost 80 percent of luxury hotel travelers have read a user generated online review and one in three has posted one. This leads to obvious questions for luxury hotel brands about the need to embrace, monitor and participate in social media.
Also of note, "Luxury travelers are demanding less pampering, more entertainment. Intercultural pursuits and opportunities for personal growth, such as shopping at village green markets, practicing foreign language skills and receiving a local gift at turn-down, now surpass the desire to be pampered."
Seems the definition of luxury is changing to reflect the desire to make connections and share experiences, which aligns nicely with the idea of using social media for luxury hotel brands.