Yesterday Revolution (London) released a list of the 100 most mentioned brands on Twitter and we were quick to notice an absence of hotel brands on the list. Today, Barbara DeLollis from USAToday, reads our minds and follows up with a blog post about the hotel vacancy situation on her blog, HotelCheck-In.
We are following most of the lodging/hospitality brands on Twitter (we are launching a travel site on the Twitter API next week, following the launch of FashionStreamzl for fashion) and we do see a few hotel brands doing some cool things, while most are still not really getting it right. Twitter is a conversation, not a place to simply shout out brand trivia and the occasional deal. To be successful hotels need an engagement strategy and a real messaging platform.
Of course, time will work it out and we expect they all will eventually get up to speed. (Or disappear?) But the real opportunity for success with go to the brand who is the fastest and best informed hotel brand in the Social Media space.
UPDATE: TravelStreamz is live.