Sparked by Twitter, Facebook and FriendFeed, the real-time trend has been to the latter part of 2009 what "Web 2.0" was to 2007. The term represents the growing demand for immediacy in our interactions. Immediacy is compelling, engaging, highly addictive ... it's a sense of living in the now.
The Web's biggest challenge of recent years is that content creation is outpacing our ability to consume it: "Information overload" has become an increasingly common complaint.
Cloud computing was very much a buzzword of 2009, but there's no doubt this transition will continue. The trend, in which data and applications cease to reside on our desktops and instead exist on servers elsewhere ("the cloud"), makes our data accessible from anywhere and enables collaboration with distributed teams.
So why are we so excited about these three? They all align with our latest spin-off: BrandFlux. Part real-time brand monitor, part content curator and collaboration platform, it is a cloud-based solution that gives brands the ability to monitor and understand the internal and external conversation that shapes it. Needless to say, we can't wait for 2010.