It seems the age of overshare is upon us. Mobile games like Foursquare, Gowalla and Rummble have given way to Blippy, which allows users to share information about events like iTunes downloads, Amazon purchases or even credit card transactions.
A recent article in the Financial Times offers:
“‘Oversharing’ is set to be the web’s biggest trend this year... Taking their cue from Twitter and Facebook, a raft of online services are emerging to help people share yet more personal information online.”
From a brand perspective this opens an entirely new chapter in social media, mobile and digital engagement. How will your brand adapt?